Why hire a copywriter?

Copywriters can do many things for you and your business, including:

  • saving you valuable time

  • writing professional, persuasive, targeted copy that is clean and waffle-free

  • eliminating grammatical and typographical errors that affect your credibility

  • putting distance between you and your copy – there is such a thing as being too close to your subject

  • crafting material that considers online reading habits and SEO requirements, increasing your overall impact

Professional copywriters can adapt to different publishing formats and a range of audiences. We know how to capture your brand or your personality, and the best way to showcase your services or products to your target market.

Why hire me?

I’ve been writing for a living for over 25 years. My career has taken me from travel agent to trust fundraiser and from tour leader to freelance editor, by way of entrepreneur.

I have quite varied specialist knowledge, including:

  • textile arts, including spinning, weaving, dyeing, knitting and crochet

  • fashion and textile history

  • travel and tourism

  • the third sector, including local and national charities, and international NGOs

Good writing is a craft that takes skill and practice. You’ve worked hard to get your business to where it is - don’t let ineffective copy hold you back.

My experience

I’ve written copy and articles for magazines including The Knitter, Ply, Simply Knitting, and The Journal of Weavers, Spinners and Dyers, as well as blog posts for Cat and Sparrow UK (my yarny website). I’ve also created copy for craft books, business newsletters, fundraising materials and guide books.

Contact me for more information on how I can support you.

“We were looking for a professional copy editor with proven technical experience in editing crochet instructions and charts. We would definitely recommend Rachael, as we were able to completely rely on her thanks to her expertise. We like the fact that she offered a package of copyediting, chart designing and copywriting.”

Caroline Guillet, Assistant Editor, Arts and Crafts, Bloomsbury Publishing plc